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Differences between Clipping, Audio, and UGC campaigns

Clipping uses existing content; Audio requires a specific soundtrack, UGC is original content. Learn the differences and take your pick.

Updated over a month ago

Duzlo campaigns come in all shapes and sizes, but most generally fall into a few distinct content types: clipping, audio, and UGC (user-generated content). Each offer big earning potential—but they work differently, and knowing how each one operates can help you find your best fit.


Clipping campaigns

Clipping is all about pulling standout moments from long-form content—like livestreams, podcasts, or interviews—and turning them into short, shareable posts.

  • You’re not creating new content, just repurposing existing moments

  • Think: hot takes, reactions, jokes, rants, or viral moments

  • Ideal for content from long-form creators like livestreams (Adin Ross, Fousey, etc.) and podcasts (Impaulsive, Flagrant, etc.), but also for shows with viral moments, like Beast Games, Paul American, etc.

  • Great for editors who know how to quickly cut clips, overlay captions, and ride trends

These campaigns are usually launched by creators who want help spreading their existing content. You post the clips to your own socials and get rewarded based on how they perform.

It's common for participants of clipping to create new social accounts specific to the niche they are posting clips for in order to increase exposure with social algorithms. For example, clippers of Adin Ross might create new social accounts named "AdinClips" or "AdinUpdates".


Audio campaigns

Audio campaigns are focused on getting exposure for a specific soundtrack, usually for artists looking to grow on platforms like TikTok.

The main requirement: your post must use the required audio. Some campaigns may also request a specific style of content, while others are open-ended to your creativity.

It's worth noting that some campaigns may also require you to keep the soundtrack volume at a specific percentage—like 90%—so the music is clear and easily heard. Always check the brief for these details before posting.

Examples of visual content you might pair with an audio campaign include:

  • Slideshows with album covers or artist photos

  • Live performance footage or music video clips

  • Sports edits

  • Reaction or rap/hiphop edits

  • Lifestyle clips

  • Movie scene edits

  • Anime edits

  • UGC dances

  • Lyric videos

  • And more

When done right, audio campaigns help artists go viral—and reward you for driving views with fresh, creative takes.


UGC (User-Generated Content) campaigns

UGC is original content you create from scratch—often on behalf of a brand that wants real people showcasing or reviewing their product or service.

  • You’re typically on camera, building the story yourself (some campaigns may allow for faceless content)

  • Think: reviews, reactions, lifestyle clips, or personal testimonials

  • Content should feel authentic and unscripted

  • Perfect if you enjoy storytelling or already post product-related content

  • Especially great if the content in a campaign is specifically relevant to your existing audience

Brands use UGC campaigns to build trust with audiences in a more relatable, human way—and they reward users who deliver content that resonates.


Which one’s right for you?

You don’t have to choose just one. Many users bounce between each:

  • Clip a viral moment from a stream or podcast one day

  • Toss a soundtrack on a TikTok post the next

  • Film a UGC-style product review after that

It all depends on your strengths, your style, and your audience. You can experiment, learn, and earn across all formats.

Whether you're repurposing viral moments or creating original ones, Duzlo gives you the platform—and the payouts—to grow.

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