Running a campaign on Duzlo gives you access to a powerful creator network eager to help you go viral. This guide walks you through every step of the campaign creation process.
Step 1: Click "Create Campaign"
To start, sign in and go to your profile and click the Create Campaign button.
Step 2: Choose a payment model
You'll begin by selecting your campaign’s payment structure:
Pay Per View – Set a fixed RPM (reward per 1,000 views) you are willing to pay.
Reward Pool (Coming Soon) – Set the total budget and let users compete for a share.
Tournament (Coming Soon) – Set rewards for the top 3 users who garner the most views.
Once you’ve made your selection, click Continue.
Step 3: Add campaign details
You’ll now enter the core information for your campaign:
Title – Keep it catchy but clear; max 100 characters.
Brief – This is where you explain exactly what you want. Be clear, specific, and leave no room for interpretation; max 25,000 characters (we recommend keeping it under 5,000 characters). For further guidance, you can read our article on how to write a great campaign brief.
Expiration Date – This is when the campaign will automatically close if the full budget hasn’t been used. Currently, the maximum expiration date we allow is 90 days from the start of a campaign. (If you want a longer duration, please reach out.)
Thumbnail – Displayed in previews across the site; use a 4:3 image, max 4MB.
Banner – Displayed at the top of your campaign page; use a 4:1 image, max 4MB.
We recommend drafting your brief in a separate document first. Campaign drafts are not saved, so refreshing the page will erase your input.
Click Next to proceed.
Step 4: Set campaign parameters
Now define how your campaign will work:
RPM – Choose how much to pay per 1,000 views. Read our RPM strategy guide to pick the right rate.
Campaign Budget – Set your total budget (must be between $1,000 and $20,000). Creators often set the budget high to attract submissions, knowing that any unearned portion of the budget is refunded within 3 days of campaign close. Users participating in a campaign share a common goal of making viral posts. Therefore, if the budget is too low, their lack of opportunity to earn on a viral post becomes a turn off. Please contact us if you would like to set your campaign's budget over $20,000.
Minimum Views – This sets the view threshold a post must reach before it can be submitted. The default is 1,000 views. Raising it can filter out low-effort submissions, but may reduce overall participation.
We only recommend increasing this if you're a brand or top-tier creator expecting high traction.Required Hashtags – You can require up to 5 hashtags, each no longer than 20 characters. Posts that don’t include these exact hashtags will be ineligible for submission. Be selective—while hashtags may help on TikTok, they’re less effective on platforms like X. Avoid general tags like
#coolvideo; instead, focus on campaign-specific terms like#AdinRossor#Feastables. Use this field only when you have a strategic reason to do so.Eligible Platforms – Select which platforms you want to accept submissions from. Supporting more platforms increases participation, while restricting to just one may limit reach. For example, if your goal is to grow specifically on TikTok, you might select only TikTok as eligible. Any post originating from a platform not selected will be ineligible for submission.
Click Next when finished.
Step 5: Review and fund your campaign
After reviewing your campaign summary, click Continue to Payment.
If this is your first time funding a campaign, you'll be prompted to connect a bank account via Stripe. All financial connections are securely handled by Stripe.
Funds typically settle within 3 business days, but your campaign will become active and start accepting submissions immediately.
Read our Funding a campaign article to learn more.
Important: If your bank account is set up to block ACH debits, you’ll need to add the following Company IDs to your bank’s allowlist before funding: 1800948598 & 4270465600
Once your payment method is connected and you’ve agreed to the terms and disclaimers, click Publish Campaign to push your campaign live.
That’s it — you’re live!
Your campaign is now active. Submissions can begin immediately, and you can track all progress in real time on Duzlo.