The campaign brief is one of the most important parts of launching a campaign on Duzlo. A clear, detailed brief ensures high-quality submissions, minimizes rejections, and attracts the right creators. A poorly written brief, on the other hand, can lead to confusion, frustration, and a lack of participation.

Campaign briefs should leave zero room for interpretation. If something can be misunderstood, it likely will be—by users or even by Duzlo’s review team. When requirements are vague, submissions may be wrongly approved or rejected, and participants may lose confidence in the campaign.

Your brief must include everything users need to know—you cannot rely on external documents for eligibility rules. You can link to example content or reference materials, but not to additional rules or required steps without prior approval from the Duzlo team.

If your brief leaves room for interpretation, our team will typically rule in favor of the user who created the post, so long as it meets certain quality standards.

Below are optional elements we have seen others use that you may want to include, depending on your campaign goals:

Specify whether you allow or encourage “faceless” content—videos built with b-roll, captions, and editing techniques that don’t require a person on screen.

Clarify if AI-generated content or vocal narration is allowed. For example, fully AI-generated videos with synthetic presenters may be disallowed, while light AI editing is considered acceptable without clarification.

If users must use specific music, narration, or other audio, include a download link and clear instructions or how prominent the audio must be. For example, do you want someone to jam out to the audio or can it simply be played in the background of a seemingly irrelevant video?

If participants must clip from specific footage (e.g., stream, podcast, or content folder), link to it and specify whether it's required or optional. It's common for campaign creators to upload all the desired source content to the cloud (Google Drive, Dropbox, etc.) and then simply share the download link in the campaign brief.

Most creators and brands prefer content that portrays them positively. Explicitly state if content should avoid negative or controversial framing.

If you want to avoid misleading thumbnails, captions, or titles, make it clear that deceptive tactics are not allowed. Live streamers typically don't mind deceptive tactics since it still gets views on their content.

Set a required minimum or maximum length if you care about the post’s runtime. Be mindful of platform-specific limits.

If your campaign requires a watermark or logo, provide a download link and explain any usage rules (e.g., “Only include the logo on Instagram posts”).

List the exact usernames you want participants to @mention on each social platform. This prevents incorrect tagging.

Ask participants not to take your content out of context. While not always detectable, this sets expectations and reduces problematic posts.

Clipping campaigns often want content from a specific date range or event. Be specific (e.g., “Only post clips from 2024 streams”). While not always detectable, this sets expectations and reduces problematic posts.

The stronger your campaign brief, the better your submissions will be—and the more likely participants are to engage, knowing exactly what’s expected.